Social media marketing

Social media marketing is one of the most effective ways to connect with customers and followers, and sell products and services today. Learn the basics of social media marketing and paid advertising from real businesses and case studies!

In this course, you will learn…

• What marketing and advertising opportunities are offered by different social media platforms

• When and how to use different social media formats (photo, video, Story, Reel etc.)

• How to set up paid social media ads on Facebook, Instagram and other platforms

• How to work with influencers

By the end of this course, you will…

• Know how to create organic content in different formats on the most popular social media channels (Facebook, Instagram, TikTok, etc.);

• Plan and set up paid social media advertising campaigns on Facebook, Instagram and other platforms;

• Create at least one advertising campaign in collaboration with an influencer;

• Be ready to do an internship or work in a corporate marketing department or advertising agency.

Modules

1. Social media channels and their opportunities

2. Algorithm and target audience

3. Creating social media content

4. Creating visuals and photos

5. Social media analytics

6. Specificities of Instagram and TikTok

7. Creating a social media strategy

8. Influencer marketing strategy

9. Writing campaign briefs and finding influencers

10. Measuring the results of collaborations

11. Paid advertising on social media

12. Setting up advertising in Meta (Facebook and Instagram) Business Manager

Schedule

The course will happen in the period of September–December 2022.

A total of 17 classes of 90 minutes are planned. 14 of those are live online classes and 3 are meant for individual or group work.

The price of the course is 50 €

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Course teacher

The course teacher is being confirmed

All Edumus School teachers are practising professionals who work daily in the course field and are experts in the topic. We will announce the teacher of this course as soon as we have more information!

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Frequently asked questions

• How is studying taking place at Edumus School?

  Edumus School is a fully distance learning school. Lessons happen in live video conferences, and in addition to online lessons, students are given homework and out-of-class assignments.

• Who are the students at Edumus School?

  Upper secondary / high school students from several countries in Europe can study at Edumus School. Our courses are mostly designed for upper secondary / high school students (grades 10-12), but they are also open to students of younger age.

• Who are the teachers at Edumus School?

  At Edumus School, you will be taught by professionals in their field, who work in the course area on a daily basis. Before starting the course, all Edumus School teachers undergo a modern pedagogical and distance learning training.

• When do the online lessons take place?

  The live online lessons take place once or twice a week, outside school hours or on weekends. The exact times of the lessons will be agreed once the whole group is booked (unless specified differently on the course page).

• How do I pay for the course?

  The course fee is generally paid by the student. Some schools are ready to pay for such courses – you must apply in writing to your school administration. Edumus School does not guarantee that the school will reimburse your course fees.

• Can I count the course in my school?

  Each student who completes the course receives a certificate. If the course suits your school's programme, it can be accounted as an elective course. To do this, you must apply to the management of your school (specific requirements may vary from school to school).

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